How it started
While I was streaming, someone in my audience floated an idea: make UGC items and sell them in the Roblox marketplace under the same niche my channel already covered. I had never touched 3D modeling before.
I gave myself a day. Over about 24 hours I taught myself Blender from scratch, modeled a handful of items, and published them under my group. Those items went on to earn roughly 6 million Robux.
The Robux economy
The marketplace rewards people who already hold currency, which makes the first pile of Robux by far the hardest to earn. Once I had it, I could fund development directly instead of waiting on payouts, and that changed what I was able to attempt.
I'd already spent a long stretch learning Lua inside Roblox Studio, so I could build systems myself rather than paying someone to build every piece. Between the currency and the code, I could fund a title, outsource the parts that weren't a good use of my time, and keep moving.
The games
Here's what I've published and what state each title is in. Progress notes get updated as things change.
PhotoGame thumbnail
Game one
Placeholder card. Send me the title, a one-line description, the visit count and the Roblox link, and this becomes the real entry.
PhotoGame thumbnail
Game two
Placeholder card. Same idea: title, description, and link, and I'll wire it in.
PhotoGame thumbnail
Game three
Placeholder card for an older title you still want listed.
Running a team
Once revenue justified it, I started outsourcing work: modelers, scripters, and editors, coordinated around what I actually wanted built. That's where the project-management side of this got real. Scoping a feature, handing it off with enough detail that it comes back usable, reviewing the result, and keeping several people moving at once is a completely different skill from building it yourself.
It's also the most directly transferable thing I've done. The vocabulary changes on a construction site, but scoping work, tracking it, and chasing down blockers is the same job.
Where it stands
Before AI tooling got good, I'd stepped back from hands-on development and focused on coordinating other people. Now that the tooling is genuinely useful, I've started building again myself, using it to move faster and cleaning up the details it gets wrong.
The revenue from this work is also what funded my 2019 WRX, which is a strange sentence to write, but that's how it happened.